What the ad tech industry really needs right now is a new three-letter acronym. Well, no. What the industry needs is open-source code to improve real-time bidding and optimize traffic. It just so ...
No other company in ad tech held that position, which is exactly why the LiveRamp acquisition has raised a question with no ...
Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Apple may have raised the ire of ...
NEW YORK—Samsung Ads named the first brands and agencies that will be taking advantage of the Amazon Ads’ remote-enabled interactive video ad (IVA) technology on Samsung TV Plus. The capability, which ...
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The ads affair: How the ad industry has changed and is changing
Marketing is still an important component to promoting a brand, but consumers are more savvy about the process. Here is what ...
NEW YORK—In what could be its last upfront as a separate company, Warner Bros. Discovery’s annual upfront presentation showcased an expanding portfolio of advanced advertising capabilities and several ...
ADS Tech demonstrated the newest version of the firm’s MiniTV USB at ArcSoft’s booth at International CES. The cigarette lighter-sized TV tuner plugs into the USB port of a desktop or laptop PC for ...
AdPlayer.Pro, a global provider of SaaS video ad technology, has been officially certified as a Technology Partner under Google's Ad Manager Technology Partner Programme, confirming that its video ad ...
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